Social media training course Glasgow

Wondering what you’ll learn on a social media training course Glasgow?

Well, there’s plenty on social media for beginners, advanced social media and even how to run online campaigns.

Let’s take a peek under the bonnet to see how it all works.

Here’s what you’ll learn on our social media courses.

1. Social media strategy

We’ve heard the words, but what do they mean in practice?

A social media strategy can be a 50-page file.

Or an idea in your head.

Whatever it is, in order for it work, it has to be actioned.

So ask yourself:

Why are you on social media?

What are you looking to achieve?

Sales? Awareness? Reviews?

Write them down.

Use it to create a monthly plan, and set goals.

Now you can communicate it, action it, measure it and tweak it.

2. Social media audience personas

Now you’ve decided the why, ask yourself who.

Who are you writing for? (hint: if your answer is ‘everyone’, that’s too vague).

45 to 60-year-olds in Glasgow?

Medical students?

Dog owners?

Segment your audiences using these target groups, so each groups feels engaged.

3. Social media tone of voice

Now you know why you’re doing it, and who you’re talking to, ask yourself:

How should you write it?

Millennials will expect a very different tone of voice to pensioners.

One is all about txt spk. The other prefer fully-formed sentences with proper punctuation.

One expects short, frequent videos, the other will likely hang around for longer written posts.

So before you type anything, consider your audience deeply.

How would they like to receive this?

4. Accessible social media content

One in seven people has a disability of some description.

So we must make our social media content accessible.

Through, for example, #CamelCaseHashtags that separate words out clearly.

By picking colours that easily contrast for the visually impaired.

By ensuring your language is simple enough to understand (the average UK reading age is nine).

We’ll show you how to include everyone, and to bring your social media content into the modern day.

5. Measuring social media activity

Whether you’re running a paid Facebook campaign or tweeting for the first time, you must measure first to improve.

Much social media activity exists simply to show presence.

Go further, by setting and monitoring goals.

Websites such as Hootsuite and Brandwatch help you monitor and measure your campaign’s effectiveness in attracting publicity.

Other measurements assess sales conversion, click-through rates and reactions.

Quite simply, it comes back to your strategy.

Why were you doing it in the first place, and are you meeting your goals?