Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

sales techniques, andrew mcfarlan, pink elephant studios

Sales techniques: Feature, Advantage, Benefit

There’s a technique that if we all get right, can lead to increased sales, better virtual calls and more effective emails. It’s called Feature, Advantage, Benefit: or FAB for short. Let’s dive in.

11th February 2022

miami, american communication, pink elephant

American communication: what we can learn

I’ve relished a holiday to Miami and Charleston this week. So what can we learn from how Americans communicate?

26th January 2022

body language tips, andrew mcfarlan standing in front of camera

Body language tips: 5 questions to ask yourself

Good meeting etiquette goes a long way to building successful relationships. But what does that look like in virtual settings? Here’s Andrew with five questions to ask yourself ahead of an online meeting.

12th January 2022

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