Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

unnecessary negatives, sir keir starmer

Unnecessary negatives: Our top ten Pink Elephants of 2020

Unnecessary negatives are what we call ‘Pink Elephants’. They’ve been spotted everywhere in 2020, and they’re headline grabbers. Read on for more.

23rd December 2020

campaign slogans, pink elephant communications

Campaign slogans: Covid communication winners & losers

Stay alert – or stay home? Campaign slogans have been put through the wringer in 2020. The strongest have endured while the weakest have been ridiculed. Read on for our list of coronavirus communication winners and losers.

15th December 2020

crisis communications, airport, pink elephant

Crisis communications: The risk of undermining success

Speaking in unnecessary negatives risks undermining any success stories you have, and distracts the audience from what is actually important. Read on.

10th December 2020

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