Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

campaign slogans, pink elephant communications

Campaign slogans: Covid communication winners & losers

Stay alert – or stay home? Campaign slogans have been put through the wringer in 2020. The strongest have endured while the weakest have been ridiculed. Read on for our list of coronavirus communication winners and losers.

15th December 2020

crisis communications, airport, pink elephant

Crisis communications: The risk of undermining success

Speaking in unnecessary negatives risks undermining any success stories you have, and distracts the audience from what is actually important. Read on.

10th December 2020

covid vaccine, pink elephant communications

Covid communication: A story that’s 90% good news rather than 70%

Covid communication has been hit or miss, but the announcement about the Oxford/AstraZeneca vaccine exemplified how it can go wrong. Read on.

24th November 2020

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