Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

edinburgh media training, scotland lockdown rules

Scotland’s lockdown rules: A golden opportunity to share your story

With Scotland’s lockdown rules on the verge of changing, the media will be full of stories of local businesses getting back on their feet. Will yours be one of them?

15th April 2021

humour in communication, voltswagen, pink elephant comms

Humour in communication: Why Volkswagen’s joke fell flat

Humour in communication is a difficult skill to get right – and for April Fools’ Day in 2021, Volkswagen got it horribly wrong. Read on to discover the three main reasons why.

31st March 2021

snp politics communication, pink elephant, sturgeon salmond

Politics communication: Five reasons why the wheels have come off the SNP communications machine

The fallout of the rift between Nicola Sturgeon and Alex Salmond will have far-reaching consequences for Scottish politics. Read our five reasons on why communication within the SNP has led to a sharp fall in support for independence.

8th March 2021

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