Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

campaign slogan writing, greta thunberg, pink elephant communications

Campaign slogan writing: Greta Thunberg’s blah blah blah

Greta Thunberg’s iconic ‘blah blah blah’ quote will be remembered for years. It’s been quoted and reused by politicians, and printed in news headlines. So what’s made it work?

5th November 2021

Social media misinformation, facebook outage, pink elephant

Social media misinformation: Facebook, WhatsApp and Instagram’s outage

This past Monday, a trio of social media platforms went down for nearly six hours. Billions of us were left without access to Facebook, Instagram and WhatsApp. And in its wake, social media misinformation spread like wildfire. Some tweeted that Mark Zuckerberg’s platform had been deleted. Others suggested it was self sabotage in the wake of damning […]

6th October 2021

ryder cup, media interviews, rory mcilroy

Media interviews: Rory McIlroy’s honesty and vulnerability

Media interviews from the Ryder Cup are often remembered long after the event ends. Why? Because emotions run high, and vulnerability bubbles to the surface. And Europe’s record defeat at Whistling Straights last weekend was enough to make grown men cry. That appeared to be the case when team stalwart Ian Poulter turned his back […]

28th September 2021

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