Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

president zelensky, crisis leadership, shaking hands

Crisis leadership: Three steps in doing the right thing

Crisis leadership is about finding the moral authority, explaining your position clearly, and communicating regularly. Let’s explore three lessons from the communication surrounding the Russia-Ukraine conflict.

3rd March 2022

novak djokovic interview, bbc news, side profile

Novak Djokovic interview: Analysing his BBC Q&A

I was fascinated watching the Novak Djokovic interview with the BBC last week. It was his first proper sitdown since the controversy at the Australian Open in Melbourne. The whole story is an intriguing case study for the crisis management training courses we run. A saga in which everyone involved came off badly. And the […]

21st February 2022

sales techniques, andrew mcfarlan, pink elephant studios

Sales techniques: Feature, Advantage, Benefit

There’s a technique that if we all get right, can lead to increased sales, better virtual calls and more effective emails. It’s called Feature, Advantage, Benefit: or FAB for short. Let’s dive in.

11th February 2022

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