Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

crisis communications, airport, pink elephant

Crisis communications: The risk of undermining success

Speaking in unnecessary negatives risks undermining any success stories you have, and distracts the audience from what is actually important. Read on.

10th December 2020

covid vaccine, pink elephant communications

Covid communication: A story that’s 90% good news rather than 70%

Covid communication has been hit or miss, but the announcement about the Oxford/AstraZeneca vaccine exemplified how it can go wrong. Read on.

24th November 2020

how to break bad news, nicola sturgeon, pink elephant communications

Breaking bad (news well)

How to break bad news is a difficult skill to master, but our five steps will help you do it well. Read more on how Nicola Sturgeon delivered the latest Covid news for Scotland.

18th November 2020

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