Training / Communications Blog

We blog weekly about training and communications. If our posts strike a chord of elephantine proportions, do comment – we love a good conversation.

humour in communication, voltswagen, pink elephant comms

Humour in communication: Why Volkswagen’s joke fell flat

Humour in communication is a difficult skill to get right – and for April Fools’ Day in 2021, Volkswagen got it horribly wrong. Read on to discover the three main reasons why.

31st March 2021

Media training Glasgow: An Old Firm case study

The communication around last weekend’s Old Firm game is a great example of how written statements match up to face-to-face media interviews. So what can we learn?

24th March 2021

How news works – and how to avoid shattering headlines

Prince William created a lot of headlines this past week which included the phrase ‘not racist’. Let’s explore how news works and why that particular quote was chosen.

15th March 2021

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