Corporate media training Scotland: three reasons to book a course

We’ve noticed a rise in enquiries for corporate media training Scotland.

Why?

We believe it’s because people realise how important it is to be prepared for the worst.

All manner of things can go wrong in business.

We’ve helped companies announce job losses.

Businesses dealing with questions around leadership.

Employers facing media enquiries about the workplace.

Whatever the situation you’re in, our team of former journalists is here to help.

Let’s get into three reasons to book a corporate media training course.

1. The training goes beyond the media

It can be easy to think of ‘corporate media training Scotland’ as merely dealing with the pesky press.

As you’ll quickly learn, though, it’s much more than that.

We’ve designed our five Golden Rules to prepare you for difficult work conversations.

To help you write better emails.

To build your confidence in giving engaging presentations.

This course is a toolkit for all your communication needs.

2. Our tutors still work in the media

Former journalists typically run media training courses.

Individuals who have been there, done that, and got the t-shirt.

There’s a problem with that, though.

The ever-changing media train quickly leaves behind anyone who has left the station.

What might have worked in 2005 is unlikely to fly in 2025.

It’s only a couple decades since the news was printed daily, and TV news was limited to a couple bulletins a day.

Now there’s 24-hour news. Online articles. Social media comments. TikTok.

At Pink Elephant, our tutors remain firmly plugged into the media.

At time of writing, our lead trainer Colin Stone appeared just four days ago as an analyst on the BBC.

Rachael Fulton, formerly of STV and Netflix, is an award-winning writer.

Maxine Montgomery continues to provide stories to British print media.

Whichever tutor (or tutors) you work with will bring their hot-off-the-press expertise to every course.

3. It gives you a realistic experience of the media

Do you want to practice being door-stepped by the press?

Are you interested in a sit-down TV interview?

How about writing a press release reacting to a viral TikTok?

Would you rather a virtual radio interview?

How about a combination of all four?

At Pink Elephant, we do this every week.

Our tutors know, from covering UK elections to nationwide health campaigns, how to replicate the real thing.

Whether you want to come to our studios, or for the ‘press’ to turn up to your offices, we’ll make it happen.

Time to test how you react when it’s lights, camera, action.

Corporate media training Scotland: your next steps

If this sounds like something your business needs, email us.

We’ll arrange a chat to find out more about how we can help.

And we’ll design the course around building your confidence for your next media interaction.

All images in Corporate media training Scotland blog by Pink Elephant Communications.
Corporate media training Scotland blog written by Colin Stone.
Corporate media training Scotland blog edited by Andrew McFarlan.