Media training for executives

Media training for executives demands three things.

Firstly, a high level of trainer.

Secondly, a high-level media scenario.

And thirdly, a high level of scrutiny.

At Pink Elephant Communications, we’ve been providing all three since 1989.

Read on for how we can help take your top team to the next level.

1. Experienced trainers

Our team is made up of past & present British broadcasters.

National newsreaders and Netflix editors.

BBC presenters from 1983 – and 2023.

These are journalists who have presented live to millions.

They’ve interviewed Prime Ministers and asked the tough questions of CEOs.

And in a media training session, they’re ready to hold you to account.

On our courses, they’ll explain how and why journalists ask the questions they do.

They’ll share how headlines are formed, and why certain soundbites are chosen.

They’ll also demonstrate best practice when it comes to a broadcast interview.

Everything they share is designed to build your confidence.

2. Realistic media scenarios

This year, in a media training session with a British energy firm, we simulated a mass protest at their headquarters.

Less than three months later, it actually happened.

Thanks to our training, they were properly prepared for it.

We’ve simulated oil spills in major rivers. On-site explosions. Data breaches.

We held a session where an island’s lifeline ferry ran aground.

Imagine the worst-possible scenario happens to your organisation.

Would you know how to react with the media?

Would you have confidence in your leaders to speak to tabloid journalists?

Or would you be insisting to everyone that “no comment” was your default response?

(Which, by the way, simply means that the media goes to your competitor or a critic instead.)

Our media training scenarios are designed to be realistic.

We want to simulate your worst nightmare.

We understand that’s a frightening prospect.

But it’s far preferable to be prepared than to be petrified.

Let us help get your team into shape.

3. Serious scrutiny

Above is just a snapshot of our clients from the last six months.

Trusted brands and organisations who have come to us for media training for executives.

We build our sessions around growing the confidence and skills of the attendees.

We’ll do that by sharing our theory of media communication.

Following it up with a realistic media scenario.

And then recording & playing back the broadcast interviews we hold with your team.

From our experience, it’s the best way of improving.

The ability to analyse your own performance.

What did I like about this? What would I change?

Our trainers will share their direct feedback with you.

They’ll identify the quote they’d use, and the headline that follows.

At the end of the course, we’ll even mock up online articles and broadcast reports.

That’s scrutiny for you.